Amplify brand & channel partner growth with a through-channel marketing program.
A true channel marketing solution is more than just software.
When Incentive Solutions partnered with OneAffiniti, a leader in the through-channel marketing industry, it just made sense. Why? Not only did their corporate values and company culture match ours, but they are driven by the same passion: helping B2B brands achieve their goals, increase market share, and be better than they were yesterday. Like us, OneAffiniti understands that technology alone can’t solve complex channel challenges. We’re excited to offer OneAffiniti channel marketing programs as part of our channel management solutions because the combination of technology, data, and services drives provable results!
Technology
OneAffiniti technology drive results with easy-to-use, multichannel partner marketing tools. The platform can execute co-branded, multi-touch campaigns featuring:
- Campaign review system requiring only five minutes a month from partners!
- Landing pages
- Lead gen forms
- Microsites
- Campaign review system requiring only five minutes a month from partners!
- Campaign review system requiring only five minutes a month from partners!
Services
Campaign managers help you get better channel marketing results and improve lead quality. They can even fully manage your partner marketing campaigns for you, giving you back valuable resource time! Services include:
- Partner activation and onboarding support
- Program customization
- Lead acquisition and nurturing
- List management
- Subscriber engagement best practices
- Blend of content marketing including industry insights and thought leadership
Data
Data is the key to showing the value of your channel marketing efforts. OneAffiniti programs don’t just offer data, but the direct revenue results of marketing campaigns and activities. Programs include:
- Real-time campaign performance analytics
- Closed-loop reporting
- Campaign assessment and proof of execution
- Post-campaign summaries including performance data and best practices
Ready to get more channel partner participation and channel marketing ROI?
What can you accomplish with OneAffiniti’s through-channel marketing programs?
With the OneAffiniti marketing program, you can amplify your channel marketing program to reach the prospects who are already connected with your partners, every month. OneAffiniti’s integrated digital campaigns blend of thought leadership content, your brand’s product and service content, and industry content sent on the partner’s behalf, to their valued clients. Provide a channel marketing program to your partners that grows your business and your partners’ business, effortlessly.
Increased visibility into your partners’ sales
What if you could have more visibility into how many sales were a direct result of each marketing campaign the partner sent out? Gain visibility into your marketing investment with attributable sales. The OneAffiniti through-channel marketing program delivers an average of 22:1 ROI on closed sales – not just the pipeline.
Weave your brand message into your partners’ stories.
You tell us which products to feature, and we’ll make sure your partners send it. Your products get maximum impact alongside high quality industry content that we create and customize for each partner segment. Partners love that we’re able to combine lead gen content with thought leadership content, and still promote their favorite brands’ products.
Digital marketing & lead generation for channel partners.
We know that not all leads are created equal. Luckily, we generate leads from partner-uploaded lists, so they can trust the quality of their contacts. By working with partners’ first- and second-degree connections, we help them hit the right targets. Your partners will know which accounts to connect with, and when. They’ll close more deals, faster.